Application to Person(A2P) SMS Market Analysis

A2P Messaging :

It is defined as those messages which are sent to or from an application to a person and has a wide variety of use-cases. These include financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form.

Source : http://bulk-sms.me/

The sms messaging market is segmented on the basis of P2P and A2P sms. The application-to-person (A2P) sms market is further segmented into standard and premium sms.

With increasing mobile marketing initiatives by mobile marketers and enterprises, the application-to-person (A2P) segment has emerged as a key market for the mobile network operators, sms aggregators, and content providers. Growth in the mobile subscriber base and overall sms traffic is driving the UK application-to-person (A2P) market; benefiting a pool of stakeholders such as mobile content developers, software developers, premium messaging integrators and aggregators.

Source : www.telintel.ne

The application-to-person (A2P) market provides huge opportunity for market players as the market is expected to grow from 17.58 billion in 2010 to 97.36 billion by 2016, registering a CAGR of 32.90% during 2010-2016.

The opportunities such as mobile marketing and hybrid technology will affect the application-to-person (A2P) sms market, whereas restraints such as mobile spam and instant messaging will have a high impact on the market in short term, but as the benefits from application-to-person (A2P) are ascertained, its overall impact will reduce in the long term.

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