Social Business Intelligence Market Research

Social Business Intelligence (SBI) is the process used to efficiently and effectively combine social data with corporate data so that decision makers can effectively analyze and improve their business with the help of the trends and moods perceived from the government. As in traditional Business Intelligence for users with a limited expertise in database and Information and Computer

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Technology, the goal was to enable powerful and flexible analysis.  

The process of analyzing huge volumes of enterprise data usually stored in large databases called Data warehouses, tracking the business performance and assisting the business users to make better decisions based on real time data is known as Business Intelligence. From a marketing point of view Business Intelligence can be defined as a systematic strategic management tool that can business user and support executives to make better decisions that are useful for day to day operations and strategic planning.

Social Business Intelligence has various uses in Computer Science such as Information Retrieval, Database Systems, Natural Language Processing, Data Mining and Human Computer Interaction.

Social Business Intelligence, or Social BI introduces to the sharing, creation and publishing of custom business analytics reports by users of Cloud technologies. 

In 2009 due to the rapid growth of social media networks Social Business Intelligence was first enabled, Social BI is allowed by the collaborative development of post user generated analytics among business analysts and data mining professionals. This has removed previous barriers of traditional analytics applications.

Social Business Intelligence can also be called as providing business intelligence based on social media networks data. For example, a company selling mobile phones needs to know how people are responding to their latest advertisements. The reports are made using social media represent what people are talking about their new product in real time. Collecting data from different social media and preparing reports which will help company to decide to take further steps. These dashboards, reports and visualizations which are made by the help of social media will be helpful to companies to get efficient feedback and act accordingly.

According to the current market analysis the Business Intelligence Market is expected to grow from 13.9 billion in 2013 to $20.8 billion by 2018, at an estimated CAGR of 8.3% from 2013 to 2018.

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